(see english version below)

 

DISPLAY hautnah 2005

 

Vernissage am 11. Juni im Siebensternplatz um 15 Uhr. Afterparty im ><space ab 21 Uhr

Ausstellungsdauer von 11. bis 25. Juni in der Siebesnsterngasse und Kirchengasse

täglich geöffnet

powered by Kforumvienna

 

 

In der dritten Edition von Display lädt Kforumvienna wieder KünstlerInnen ein, um an einem Ort und über ein 
Thema zu arbeiten, welches an den Schaufenstern ausgewählter Geschäftslokale sichtbar wird. Die wesentliche 
Innovation in diesem Jahr beinhaltet für alle künstlerischen Arbeiten den Gebrauch eines einheitlichen Mediums 
mit zweidimensionalem Charakter (Klebefolien). Die Außengrenze der Geschäftsräume, das Fensterglas, bildet 
den Arbeitsraum wo der Dialog mit dem Publikum beginnt.

 

Somit ist nicht nur die Arbeit an sich, sondern auch die Lage und die Begrenztheit der Ausstellungsfläche teil der 
Wirkungen. Die Grenze des Glasfensters wirkt als eine Trennung zweier Räume. Positioniert man das 
Kunstwerk an diesen Rand, wird eine Verbindung der beiden Räume hergestellt. Display spielt mit der 
Bedeutung der Oberfläche des Glases und dessen Veränderbarkeit. Diese Art von Ausstellung –direkt und 
unmittelbar- ermöglicht eine Interaktion mit dem Zuschauer, die ein traditioneller Ausstellungsraum nicht bieten 
kann.

 

Die ausgewählten KünstlerInnen entwickeln graphische Arbeiten die auf Klebefolien gedruckt und direkt auf die 
Schaufenster aufgeklebt werden. Ein einziges Format und ein einziges Medium für jeden Künstler: dies 
beschreibt den roten Faden, der die Werke entlang einiger Straßen des 7. Bezirks miteinander verbindet.

 

Kforumvienna Team

Jessica Wyschka, Birgit Prunner, Aldo Giannotti, Emanuele Guidi, Denis S. Wiering, Elisa Garzon

DISPLAY Hotline.: 0699 19684625 

 

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DISPLAY 05´(hautnah)

11th – 29th of june in vienna

 

 

The Display project from the association Kforumvienna is a „project in progress“ which takes place every year 
with different themes (2003: Konsum, 2004: Public and Private). It pretends to reach not only the specialist 
public from the art institutions but a more expanded audience. Furthermore the artists will be given the chance to 
present their works aside the gallery system. In this case they work directly in the shop window from commercial 
enterprises. The public device will be used to speak directly with the residents in Vienna, to establish new art 
positions from places and let arise a conflict area between art and life.

 

With the third edition of Display, Kforumvienna invited again 16 artists to work on a place/theme represented by 
the shop's window. The main innovation of this year concerns the use of a unique medium for all the works and 
its dimensional character. The space of action for the artists has been shifted in the external limit of the shop, on 
that border where the dialogue with the public begins: the glass of the window.

 

In this way not only the work per se but also the situation and the limits of presentation are part of the effects it 
creates. The limitation of the glass's window works as a separation between two different spaces. By situating 
the art piece right at this border point it becomes someway like a union of the two spaces. The transparent 
confine gets closed making visible something unexpected on the one hand and unifying on the other and the 
physical limitation of the window disappears to become a mediator. Display plays with the meaning of the 
surface of the glass to change it. This way of presenting the work -directly and immediate- establishes an 
interaction with the observer which the conventional show room cannot.

 

The selected artists will develop their works on an adhesive film -Klebefolie- which will be printed and installed 
directly on the glass of the shop. The whole idea is going to take a graphic direction. A unique format and a 
unique medium for all the artist that will be the fil rouge which links one work to the other all along some of the 
streets of the seventh district of Wien.

 

The choice of Kforumvienna to use a standard format answers to the necessity of a main characterization of the 
project and is the natural evolution of the research which is at the basis of the concept of the show. The work and 
the surface on which is installed becomes an interface which tries to get closer to the urban life and its languages.

 

 

"...I remember most clearly an afternoon of drawing in a studio that large doors that opened onto Twenty-second 
Street. All kinds of people would stop and look at the huge drawing and many were eager to comment on their 
feelings toward it. This was the first time I realized how many people could enjoy art if they were given the 
chance...The drawings are designed to provoke people to think and use their own imagination. They don't have 
exact definitions but challenge the viewer to assert his or her own ideas and interpretation. Sometimes, people 
find this uncomfortable, especially because the drawings are ina space usually reserved for advertisements which 
tell you exactly what to think. Sometimes the advertisements on the side of the empty panels provide inspiration 
for the drawings and often create ironic associations...." (Keith Haring)

 

Kforumvienna Team

Jessica Wyschka, Birgit Prunner, Aldo Giannotti, Emanuele Guidi, Denis S. Wiering, Elisa Garzon

DISPLAY Hotline.: 0699 19684625 

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Kforumvienna

Gumpendorferstrasse 68

A - 1060 Wien

office@kforumvienna.com

www.kforumvienna.com